Brand
2017IBM Pride, Explained
As a follow-up to this Linked story in January, here is Todd Simmons, VP, Brand Experience & Design at IBM, explaining how the IBM Pride version of their logo came to be.
Closest kin
IBM Pride
Brand
IBM Pride
New Logo and Identity for IBM Watson done In-house (with others)
Brand
New Logo and Identity for IBM Watson done In-house (with others)
New Logo and Identity for Intel
Brand
New Logo and Identity for Intel
What the HP?
Brand
What the HP?
IBM Graphic Design Guide
Brand
IBM Graphic Design Guide
A B C D E F Rand
Brand
A B C D E F Rand