New Logo and Identity for Lexmark by Moving Brands

Established in 1991 as a divested company of IBM, Lexmark is mostly known for its consumer- and business-level laser printers and supplies — we are the proud owners of a Lexmark C455dn — or what they call “imaging and output solutions”, sold in over 170 countries. Since 2010, however, Lexmark has acquired and integrated a number of software companies that have nothing to do with printing: intelligent capture, enterprise content management, healthcare content management, financial process automation and enterprise search. Now, Lexmark describes itself as a company that “creates enterprise software, hardware and services that remove the inefficiencies of information silos and disconnected processes, connecting people to the information they need at the moment th