New Logo for Engadget by Gino Reyes

Launched in 2004, Engadget is one of the leading and most widely read tech blogs featuring news, reviews, and opinions with “obsessive coverage of cutting edge gadgets, consumer electronics and the science and technology they’re built upon.” Owned by AOL since 2005, Engadget publishes its content in six different languages, produces a podcast, a live monthly show, and a mobile app. Last week Engadget introduced a new website redesign and a new logo designed by Gino Reyes in collaboration with the Engadget team. With the new identity we focused on streamlining the entire brand, creating clean, harmonious proportions and a system of consistent geometries. Paring down many of the logo’s excess shapes doesn’t just make the logo dramatically simpler, it also become