New Logo for Autotrader by Lippincott

“Created in 1997, Atlanta-based Autotrader is the Internet’s ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive.” Logo detail. New TV spot with the new logo (and the old Dukes of Hazzard).