Hip Hip… Boo!

Laundry detergent: it’s one product you never think about until you need it. As a designer, it’s one of the few products I think of when I hear “consumerism.” I have this picture in my head of all the products looking the same up and down the aisles — it’s quite terrifying. Oh wait, it’s no picture in my head, it’s reality. The Detergent Aisle, aka The Land of Conformity. Add another to the pile of ambiguity. Cheer tried to update its image but produced a half-baked attempt, with a logo that is not distinct enough from the old and much less, well, distinct at all. They updated the logo on their website but apparently couldn’t photograph their new packaging. The new look keeps the rainbow colors of the old but gets rid of the bodega sans