Hit that E

Easton-Bell Sports has just over 80 years of experience in the sporting goods market and has established itself as a recognizable and reliable brand and name. The company mainly focuses on protective head gear for baseball, softball, hockey, lacrosse and cycling. Under the Easton-Bell Sports name they manufacture and sell the popular Giro helmets and cycling accessories, the Riddell football helmets and hats, and the Bell motorcycling products. They also have their own branded products under the name Easton for lacrosse, hockey, baseball, and softball — in the past several months, Easton-Bell Sports has rolled out a newly updated mark that extends into these line of products.The new mark does what I believe some sports logos fail to do: create excitement. For example, the Big Ten log