Brand
2009How Visceral is too Visceral?
Okay, so you are all tired and bored of these corporate mergers and boring wordmarks with simpleton icons that could be done with children’s chalks, right? Fine. Let’s take it to the opposite end of the spectrum, shall we? Visceral Games is the newly minted name for EA’s Electronic Arts Redwood Shores (EARS) studio that has been responsible for gory, action-packed games like Dead Space. Its tagline — which follows the same premise as EA’s “It’s in the Game” — is the more heart-wrenching “It’s in our blood.” The identity has been designed by Venice, California based Arnson Communications in collaboration with Bill Dawson.“Action, intensity, excellence. It isn’t just in our DNA, it’s in our blood,”
