I of the Tiger

Louisiana State University, one of the most well-known college brands in the country and home to top-tier athletics programs has just launched “The Brand”, a branding unit within the athletics department that merges communications, social media, photography, design, video, podcasts, and the nascent opportunities in NIL to help student athletes “dominate, not just in competition, but by growing their personal and team brands to unprecedented heights”. The Brand isn’t just a promise but an actual physical space at Tiger Stadium staffed with more than 100 people and offering suites of offices, a photo/video studio, recruit dressing room, NIL recruiting lounge, LSU+ studio, podcast lounge and LSU Radio Network studio. With star alumni like Shaq, Angel Reese, and more, this initiative wil