I’m With…

Formerly known as Polytechnic South West until 1992, Plymouth University is the ninth largest university in the UK, with a student body reaching just over 30,000 students along with 3,000 faculty and staff members. In June of this year, Plymouth University launched its new identity, “With Plymouth University,” designed jointly by here design and Buddy.The agencies pitched two approaches. The first was an evolutionary approach which took the most memorable elements of the existing brand and created a refreshed identity. Solution two was the revolution, and took to its heart the aim of the University: For people to say they are proud to be associated with such an enterprising and forward-thinking institution. From that, the importance of the word with was evident. How much better