If You Build It, They Will Destroy It

Established in 1949, the National Trust for Historic Preservation (NTHP) is a nonprofit organization that “works to save America’s historic places to enrich our future.” Their main focus is on protecting historical landmarks and buildings and since 1988 their yearly list of America’s 11 Most Endangered Historic Places has been a great tool to attract media attention to their cause. NTHP has 300 employees and 300,000 members and supporters. This June, NTHP introduced a new logo to coincide with their 2012 America’s 11 Most Endangered Historic Places. No design credit given. Logo used from around 1998 to 2007. The old logo was… designed by me. It was done while I was at Pentagram in 2007. Our brief at the time was to design a logo that took attention away