In Brief: Like the Hulk, but Bluer

In 2010, the city of Lexington, Kentucky will host the first ever World Equestrian Games, and it expects an expanded new wave of visitors. The Lexington Convention and Visitors Bureau tapped Pentagram for a new city identity and DJ Stout, working with Michael Bierut, gave Lexington a new, big, mythical blue horse: “Big Lex.” Regardless of what you think of this eccentric identity, one thing is for sure… it will fax like nobody’s business.