Brand
2008In Brief: The Dharma Initiative
The first season of Lost came when we made the decision to not have Cable TV or even rabbit ears to catch the networks so I completely missed the boat (ha! get it?) on that one. I’m sure, had circumstances been different, I would be a devout follower of the series and completely geeked out about a rebranding happening within the show. Jamison Wieser, a Brand New reader, explains the brand mysteries behind the Dharma Initiative for you, Brand New style.
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