Project
2025Can you smell design?
Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into sight, touch, and story. But how do you design for something you cannot see? And can design help us smell what we see?
Closest kin
Project
Very clever campaign that invites you to see scent
Project
Ten visual artists explore the relationship between sound and vision
Project
Designer Anatole Couteau's technical approach lets him communicate simply and precisely
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
Identity
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
Publication
Do you have to have read a book in order to design its cover?
Motion
Sometimes design shouldn’t be functional and instead, purely evoke emotion