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2026“Faking ‘realness’ on a computer doesn’t get us anywhere new.” – Elizabeth Goodspeed on imperfection as design strategy
As AI and digital tools make polish effortless, analogue imperfection has taken on new cultural weight. But what does “analogue” actually mean when most things are made, shared, and consumed digitally?
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Ben Leonard celebrates the digital and the analogue throughout his design work

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“I remove all the imperfections”: Christopher Hartmann on his artificial and figurative practice
Day Stay Hay explores how graphic language changes when digital and analogue realms intersect
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Day Stay Hay explores how graphic language changes when digital and analogue realms intersect
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