Project
2024Like a good Neapolitan ice cream, Happy Endings’ rebrand embraces variety
Land of Plenty worked with nostalgia, dessert memories and “subtle contradictions” over the course of the three-year makeover.
Closest kin
Heartless Ice Cream
Brand
Heartless Ice Cream
New Logo and Identity for Happy Endings by Land of Plenty
Brand
New Logo and Identity for Happy Endings by Land of Plenty
Do Have a Cow, Man
Brand
Do Have a Cow, Man

Identity
Now You See It
We All Scream. Period.
Brand
We All Scream. Period.

Identity
New Identity for COBS Bread by Rethink