
Identity
2020Studio NA.EO’s bakery branding bases its design process on bread making
Formed from working together at a previous studio, the Beijing-based agency’s experience allows it to see the very core of a brand.
Closest kin

Identity
Wim bakery’s branding takes tips from floury work benches and croissant folds
Braise your game: Koto studio’s delicious guides aim to demystify branding
Identity
Braise your game: Koto studio’s delicious guides aim to demystify branding

Identity
Brand Union discusses the merits and pitfalls of the design process behind the Tokyo 2020 Olympics logo

Identity
Affordance Studio designs a jolly branding for cookies that taste like pizza – yep, pizza

Identity
Public Address Studio shares three brand identity projects that break the norms of their genre

Identity
Ottolenghi introduces playful cut-outs and joyful illustrated faces in a refresh on the brand’s classic identity

Motion
Brand Brothers creates new lettering for each visual identity to ensure an original look