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branding process

A working library of design, type, and visual culture.

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Insightful process shots of Carl Kleiner’s colourful “paperscapes” for Google

Insightful process shots of Carl Kleiner’s colourful “paperscapes” for Google

Behind the In-house Scenes, Take Two

Behind the In-house Scenes, Take Two

Studio NA.EO’s bakery branding bases its design process on bread making

Studio NA.EO’s bakery branding bases its design process on bread making

Behind the In-house Scenes

Behind the In-house Scenes

Branding Process Broken Down

Branding Process Broken Down

"How Ideas Find a Home" Class

"How Ideas Find a Home" Class

In Brief: Logos with Jimmy Fallon

In Brief: Logos with Jimmy Fallon

How-to: Visual and Verbal Identity

How-to: Visual and Verbal Identity

In Brief: Herb Lubalin on his PBS Logo