Identity
2020The delicious design history of Bao, from its iconic Lonely Man logo to its pixelated Rice Error delivery menu
The second best thing about Bao (after its buns) is its humorous and eclectic visual identity, the vision of its creative polymath founders Shing, Erchen and Wai Ting.
Closest kin
Identity
Another Collective's identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes
UIO: Unidentified Identity Object
Brand
UIO: Unidentified Identity Object
Why we Love (and Hate) Logos
Brand
Why we Love (and Hate) Logos
Poster
Xinmei Liu takes inspiration from vintage Shanghai advertisements and Chinese propaganda posters