Why a 53-year-old travel brand is going back to guerrilla print: Lonely Planet on its pocket-sized zine, Artifact

A hand holds a small, worn, printed publication titled 'Artifact' against a natural, outdoor background of dense foliage and sunlight. The composition emphasizes the physical object and its tactile quality.

The publication appears to be a small, photocopied or printed zine, suggesting a low-fi, guerrilla printing technique. The overall image has a natural, documentary feel.