It’s a Bookworld After All

Owned by Pearson Australia Group after it purchased the Australian Borders and Angus & Robertson online businesses in 2011, Bookworld is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists. It also has a very clear target of beating Amazon by offering lower prices and free delivery. Earlier this Fall, Bookworld introduced a new identity designed by Interbrand Australia.Interbrand Creative Director Mike Rigby explains “our solution was born from asking ourselves a very simple question: have you ever wondered where the characters go when you close the book? The answer is, they go to Bookworld — where books come from.” This thought led to the literal creation of a “Bookworld” &mda