It’s Mama Logo Time

Launched in 1984, Lifetime Television is a channel generally devoted and targeted to women. Its most current positioning is being “committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families.” Long an outlet for bad, made for TV movies, Lifetime has gathered a little bit of steam in the last year or so with shows like Project Runway, Army Wives, and Jennifer Love Hewitt’s Cleavage The Client List, which have yielded actual viewership growth. Lifetime last redesigned their logo in 2008, covered here, which replaced a short-lived logo designed in 2006, so it’s evident that they haven’t landed in a place worth staying a long time for. Last week, Lifetime introduced a