Identity/Brand·2019Drift →Brand2019It’s Neuroscience yoSome science to explain people’s knee-jerk reactions to logo changes. Closest kin"LogosNow" ReportBrand"LogosNow" Reportwill.i.am on LogosBrandwill.i.am on LogosNew Normal Logo AlterationsBrandNew Normal Logo AlterationsResponsive Logo TestBrandResponsive Logo Test