Brand
2026It Techs One to Know One
Dan Berte has put together an interactive map that catalogs all of the AI, Web3, SaaS, Fintech, etc. billboards that are peppered along the stretch between Silicon Valley and San Francisco on “the 101”, the highway that runs across California, which have become famous for their niche absurdity, promoting all kinds of tech gobbledygook to the people that created the gobbledygook in the first place.
Closest kin
Keep Calm and Silicon
Brand
Keep Calm and Silicon
New Logo for dotdot by Wolff Olins
Brand
New Logo for dotdot by Wolff Olins
GTSI Gets Simple
Brand
GTSI Gets Simple
A New HP: So Close, Yet So Far Away
Brand
A New HP: So Close, Yet So Far Away
Project
Simpsons, Silicon Roundabout and Sagmeister in this week's show
Identity
The Kesey Signal
Project
New ad features Danny from The Shining tricycling around a dark, empty IKEA...