Italicized Mail

This will be a fairly short introduction and light in informative design background because the little information there is about this is in Korean — but, as always, the universal language of identity design will get us through this together. Korea Post is the mail carrier of Korea in charge of all postal services and the financial services offered by the post offices. A new identity, exhaustively covered in this brand manual, is now being implemented. I’m going to go out on a limb and say that the icon represents a Magpie, the national bird of Korea. The old icon had a very defined 1970s aesthetic, with those thick and thin lines representing depth — the equivalent of today’s drop shadow — but the single bird by itself is a very strong and memorable visual, s