New Logo and Identity for Posti by N2 Nolla
Posti is the national mail carrier of Finland delivering almost 12 million items letters, magazines, newspapers and direct mail per day. Owned by Itella Corporation — a company offering postal, financial administration process, and logistics services in eleven European countries — it operates over 1,300 retail outlets; 7,000 mailboxes; and 4,000 commercial vehicles. Yesterday, it was announced that as of January 2015, Itella will change its corporate name to Posti Group Corporation and the retail operation will begin using a new identity designed by Helsinki-based N2 Nolla. A few samples of the existing look. I wasn’t familiar with the previous logo and dot-y identity but it’s pretty good and from the few images I perused online it seems there is a lot of equity in