Brand
2012Jos. Louis
About: Jos. Louis is a popular and long-standing snack in Canada produced by Vachon. It is officially described as “Delicious sponge cake with vanilla-flavoured creme filling coated in a chocolatey layer.” Design by: 123Klan. Ed.’s Notes: Old and new boxes below (or after the jump). Relevant links: 123Klan project page. Select Quote: As for the new Jos Louis logo, it’s inspired by the actual cake: it features a creamy fat dark brown outline (chocolate icing), a second outline of a lighter brown (sponge cake), white letters (cream). The crown is a reference to Jos Louis’ status as the best-known/most sold snack cake in Canada. Old, above. New, below. Thanks to Paul Lewis for the tip.