Keep Calm and Fallon

Premiering next week, On Brand with Jimmy Fallon, is a new unscripted reality series that features “10 everyday Americans” taking on “a series of marketing challenges featuring real products and real companies” through Fallon’s new “premier marketing firm, the On Brand Agency”. Whichever of these ten participants consistently comes up with the best taglines, commercials, jingles, brand activations, and product launches will go home with $100,000. The show will be co-hosted by Jimmy Fallon and Bozoma Saint John, former Chief Marketing Officer for Netflix. I’m kinda missing the days when no one knew or understood what we did.