Kids in Brazil Get their Gloob On

Launched last week, Gloob is a children’s entertainment channel created by Brazilian TV powerhouse Globosat, a network of 38 channels. Aimed at a pre-school audience, Gloob — an anagram of “Globo” (which translates to both balloon or globe) and pronounced Gloobee — will show animated series and movies. The logo and on-air application were designed by Globosat’s in-house team, led by Manuel Falcão. Additional 3D animation was created by Rio de Janeiro-based Seagulls Fly.With the defined name, we started to build brand graphics aiming to express the main characteristics of the personality of the channel and our public: cheerful, curious, colorful, playful, and irreverent. We went through many paths to reach the present form of colored letters in the