New Logo and On-air Look for CBBC by Red Bee

Launched in 1985 as Children’s BBC, CBBC is a TV channel from the BBC aimed at children ages 6 to 12. CBBC started and also runs as a programming block currently on CBeebies but in the past on BBC One and Two. CBBC’s programming offers a range of original comedy, entertainment, drama, animation, news, and factual series with the large majority produced in the UK and its content is now consumed in large part online through their website and mobile platforms. The programming is all tied through and presented via a studio by hosts (and puppets) who present each show and provide segues. Last week, CBBC introduced a new logo and on-air package designed by London-based Red Bee. Our job is to keep one step ahead of this agile age group – celebrating their immersion in all things