Live like you Hate the Logo

I debated quite a bit about posting this logo, because it’s like dangling a bloody bundle of fish in front of a great white shark — a great white shark that can hit “post.” Nonetheless, it’s a story that has made the news quite a bit and I think it’s worth giving it a formal run here on Brand New. Last Monday, Wisconsin Governor Jim Doyle unveiled the new logo and slogan for the Wisconsin Department of Tourism to help attract visitors to the state as well as helping it portray a positive image. Like most state or city logos, the Wisconsin logo has ignited plenty of criticism, and even though I am absolutely no fan of the logo I thought I could debunk a couple of its publicly mocked misgivings. The most common complaint is its cost, at $50,000 of tax paye