NFLicious

This will perhaps come across as the laziest post I have ever written for Brand New. But there is an inherent familiarity and ubiquity with the NFL (and its logo) that I feel does not require any of my typical anecdotal set ups or concise briefings. What I like about this discussion is that it finally comes down to execution. The problem with the old logo is clear: It’s out of date and it’s hard to reproduce. The solution is even simpler: Make it more contemporary and relevant and easier to reproduce. Oh, and, yes, don’t fuck it up. Everything you need to know, and the only things there are to know, about the logo are in the hands of this heavily linked USA Today article. Enjoy! Thanks to everyone who e-mailed.