New Logo for NASCAR

Established in 1947, NASCAR (National Association for Stock Car Auto Racing) is the governing body of motorsports in the United States, overseeing and sanctioning more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. Based in Daytona Beach, FL, NASCAR has been a family-owned business since its beginnings and (according to some Google-ing) it’s the second most-watched professional “league” behind the NFL. Last month, NASCAR introduced a revised logo. No design credit given. Logo evolution. The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’