Gran Branding for Gran Turismo

This year marked the first season of the FIA GT1 World Championship, a global event sanctioned by the Fédération Internationale de l’Automobile (FIA) and promoted by the Stéphane Ratel Organisation (SRO). And GT, for those as oblivious to car terms as me, stands for Gran Turismo (in Italian) or Grand Touring (in English), which are race cars that are based on standard production road cars, and conform to strict GT1 regulations. The FIA GT1 event brings together “Six iconic brands Aston Martin, Corvette, Ford, Lamborghini, Maserati, Nissan” to a race that features “12 teams, 24 cars and 48 of the world’s leading drivers [competing] on 10 of the leading circuits on four continents.” London-based Interstate Associates, a firm with plent