Motorsports Arena Maker gets Classier

Before the first race of the famous Daytona 500 at the Daytona International Speedway in Daytona Beach, Florida in 1959 took place, a new organization, International Speedway Corporation (ISC), was formed by NASCAR founder Bill France, Sr. in 1953 to oversee the construction of the racing complex and manage it. Since then, along with the explosion in popularity of professional car racing, ISC has become one of the most intrinsic organizations of this sport, owning thirteen major motorsports arenas in the U.S. This week they introduced a new logo that replaces a 12-year-old, going-on-fifty logo. “As the leading promoter of major motorsports entertainment, we felt it was time to refresh and modernize our corporate logo while maintaining certain attributes of the previous version to ref