Logo Nicknames

James I. Bowie, writing for Fast Company, looks at the practice of giving logos and icons a nickname (or them earning those nicknames organically). Nike’s “Swoosh” is certainly the most famous as are NASA’s “Meatball” and “Worm” but do you know who “The Bélo” belongs to? Or “The Tulip”? Or… “The Flaming Asshole”? Although reported as a “growing trend”, it’s very much been going on for a long time.