Logo Reductions for Screen Use

Today we have a little diversion but one that I think has a lot of potential to demonstrate the need for logos to have a secondary (more like alternate) version for use in smaller screens and applications. Students at Oded Ezer’s Typography for Interaction Design class at H.I.T (Holon Institute of Technology), Visual Communication Dep., in Israel have been given the following brief: “Re-design a screen compatible version for a known print-based logo.(as App launcher icon, logo for splash screen, favicon, etc.) Define and keep in mind the core values of the brand, and the technical requirements for the adjustment to screen.” It’s important to understand that this is NOT a redesign exercise but a translation of logos to maintain their essence and perform better at sma