<em>La Presse</em> gets Squared Away

Established in 1884, La Presse is one of the largest newspapers in Montréal, Québec with a circulation of over 200,000 copies and a reported “reach” of over 800,000 a week, and, like all newspapers, La Presse has online and mobile counterparts that further extend its reach. This week, the newspaper introduced a new logo and a unified look and naming across print and online media.The new logo of La Presse has been developed from the results of a survey of readers and non-readers of La Presse and Cyberpresse. This study aimed to identify the essential attributes of an ideal source of information media in the world today. The visual identity was created and is intended as an illustration of six brand attributes that emerged from this study, namely: credibility, frien