<Interactive Television> <?>

Coming this holiday season, Tru2way will be unveiled. What is Tru2way? It is an interactive experience with your television unlike anything you have had until now. It will be carried on major cable operators including Comcast, Cox, Time Warner Cable, Cablevision, and Bright House Networks.The new identity is brilliantly done by Seigel+Gale. It communicates a fresh, progressive feeling with its rich color (even though it is a gradient it functions well) and bold typography. There is a trend in identity right now to incorporate rounded type. Whether or not it is appropriate in prior identities is debatable but it functions well here. Initially, I did not know how the majority of consumers would accept the “html code” feel of the identity. In the end though, I think it speaks tech