“Luca” Sketches

I typically don’t highlight logo sketches/concepts but the breadth and quality of these explorations by Hoodzpah for Disney and Pixar’s upcoming Luca — that tells the story of friendly sea monsters in an Italian seaside village — referencing “gelato shops, travel brochures, and hand painted signage from the 1920s, ’30s, and ’40s” are phenomenal. (There is even more at the link.) You can see what Disney and Pixar went with instead in the trailer.