Música Muy Caliente

Available in the U.S., Latin America and Europe, HTV (Hispanic Television) is a music channel broadcasting the best Latin and Hispanic music videos. Launched in 1995, it was acquired in 2007, along with other channels, by Turner Broadcasting System Latin America. This past April, it launched a new identity designed by Turner’s own Latin in-house design group based in Argentina, InJaus. (In Spanish, that spelling would be pronounced as “in-house”.) Launch party that shows some of some bubbling HTV logos and some hot people. Image source. Before writing this post I wasn’t aware of HTV and, if you had asked me what their previous logo was for, I would have never guessed it was for a Latin music channel. I’m not sure I would be able to pinpoint what this new logo