New Logo and Identity for Interactive Group by Brandient

Established in 1984, Interactive Group is a telecommunications and information technology in Pakistan, providing a wide range of services like automation, hosting, storage, connectivity and security needs. Working for public and private clients, Interactive Group has helped establish Pakistan’s first cellular mobile network, enabled Pakistan television to broadcast globally via satellite, and launched Pakistan’s first mobile TV service. Earlier this year, Interactive Group introduced a new identity designed by Bucharest, Romania- and Singapore-based Brandient. Striving to construct a new, modern and vibrant visual identity for the company — one that illustrates the transformative power of technology and yet reflects the heritage of Pakistani culture — prompted a nov