New Logo and Identity for Joods Cultureel Kwartier by koeweidenpostma

Located in the heart of Amsterdam, the Joods Cultureel Kwartier (Jewish Cultural Quarter) is where the first group of Jewish immigrants settled in the sixteenth century and where they developed their culture and practiced their religion. Today, the small Quarter (less than one square kilometer) is home to four institutions open to the public: the Jewish Historical Museum (established in 1932 and housed across four synagogues), JHM Children’s Museum, the Portuguese Synagogue, and National Shoah Museum (Holocaust). Late last year, Joods Cultureel Kwartier introduced a new identity designed by local firm koeweidenpostma. The logo for the Jewish Cultural Quarter is derived from square patterns in the architecture of the Great Synagogue, the oldest of the four synagogues (1671), in which