New Logo and Identity for Franco-German Cultural Fund by Graphéine

Established in 2003 as part of the 40th anniversary celebration of the Élysée Treaty — agreed upon by Charles de Gaulle of France and Konrad Adenauer of Germany in 1963 to improve the two countries’ relationship — the Fonds Culturel Franco-Allemand / Deutsch – Französischer Kulturfonds (as named in French and German, or Franco-German Cultural Fund in English) is a joint cultural program supporting projects in dance, theater, art, music, and more, that showcase the link between the two countries. A new identity has been designed by Lyon- and Paris-based Graphéine. Our proposal is based on the notion of cross exchange. Germany is represented by a horizontal axis, and France by a vertical axis. A color is assigned to each of these two axes. Th