Armani Exchange, Seeing Double

In December of 2009 we reported on the redesign of the Armani Exchange identity by Chermayeff & Geismar partner Sagi Haviv. This year, 2011, marks the 20th anniversary of Armani Exchange and Haviv was commissioned to design a new mark for A|X to celebrate the milestone throughout the year that will be put to use in applications ranging from bags, store fronts, and online media to advertising, t-shirts, and clothing labels.“Creating an anniversary mark that grows naturally from the existing logo allows the new identity to be instantly recognizable,” says Haviv. “Along with the tagline underneath, the new identity offers a playful take on the original elements.”— Press Release This is one of those ideas that are so obvious and simple that most designers will