New Logo and Identity for Keukenhof by thonik

Located in Lisse, the Netherlands, Keukenhof is one of the world’s largest flower gardens, attracting approximately 1.4 million visitors each year during its eight-week spring opening and showcasing over 7 million flowering bulbs from more than 100 growers. The garden is situated on land that dates back to the 15th century, when it served as hunting grounds and kitchen garden (in Dutch, keukentuin) — supplying game, fruit, and vegetables — for nearby Teylingen Castle. The site is also home to Kasteel Keukenhof, a historic manor house built in 1641 by Adriaen Maertensz Block, then owner of the land, and captain and governor of the Dutch East India Company. In October 2025, Amsterdam-based agency thonik introduced a refreshed visual identity for both the garden and the castle, timed ahead of