Madefire Makesawesome

Launched earlier this June, Madefire is a new digital publishing platform for comics and graphic novels through two main features: a desktop web tool where creators can produce their stories, and an iPad that delivers the content, or “Motion Books,” on steroids with animation, music, and sound effects. Among notable artists contributing to the first wave of Motion Books is Watchmen creator Dave Gibbons with the comic “Treatment” and one of the founders of Madefire is Ben Wolstenholme, CEO of Moving Brands, who engaged his team to design the new publishing venture’s identity and user interface.The core Madefire identity assets — including fonts, colour palette and textures — pay homage to the vernacular of traditional comic visual language. “W