Comet Shoots for the Sky

Established in 1933, Comet is a retailer of home appliance and electrical products — a la Best Buy for our American readers — with 248 stores and 10,000 employees across the UK. Somewhat known in the past for poor customer service and not fun experiences at their stores, Comet began revamping its whole brand approach in September of last year, with a new ad campaign created by EURO RSCG London, a new tagline (“Come and Play”), and a new identity by venturethree.“Our research shows that people love the new Comet brand; that it feels fun and more accessible. We’re really excited about welcoming our customers into our stores and inviting them to ‘Come and Play’. Our friendly in-store experts have all the knowledge to help customers make the righ