Make the Logo Suckier

Brand New readers it is time to put your money where your mouth is: Think you know what makes a logo suck? You certainly have no shortage of comments when you see it. It’s time to put theory to practice. In How Low Can Your Logo? design studio Fuzzco is “testing your capacity to willingly create that which you spend your entire life trying not to create: the worst logo ever.” The client is fake, Excellencico, who offers “integrated turn-key solutions to the ever-changing, world-class, international business marketplace.” The brief is fake, asking for “the logo convey the forward-thinking nature of our company without looking too futuristic or flashy but we also don’t want anything too conservative or neutral. ‘Just right’ is the vibe we