Making Retirement Cool

I am by no means looking into retirement yet, but it’s never too early to start thinking about it. At least that’s what the 49-year-old AARP — don’t call it American Association of Retired Persons— is hoping for. AARP, in their words, is “dedicated to enhancing quality of life for all as we age” by “[leading] positive social change and delivering value to members through information, advocacy and service.” To be honest, I’m not quite sure I fully get what they do, but over 35 million people (who are members) do and, if Baby Boomers do plan on retiring at some point, AARP is guessing another 35 million people will too by 2015. In a push to position themselves appropriately AARP launched a TV ad in the last month featuring the sooth