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branding strategy

A working library of design, type, and visual culture.

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Swiss Style135 Bauhaus43 Art Nouveau102 Art Deco92 Mid-Century115 Modernism351 Japanese Print229 Propaganda793 Maps1903 Watches1168 Type Specimens210 Type in Use425 Brand New14915 Web Design109

Designers are from Mars, consumers want Snickers: “Let's stand up for the value we create”

Designers are from Mars, consumers want Snickers: “Let's stand up for the value we create”

Omse on creating a brand that shouldn’t need to exist

Head of creative at Beggars Group Alison Fielding on designing for the music industry

Head of creative at Beggars Group Alison Fielding on designing for the music industry

How to Launch a Brand

If Oatly these Walls could Talk

If Oatly these Walls could Talk

Branding for Grown-ups

Branding for Grown-ups

Keep Clients Weird

Keep Clients Weird

Backwards Logo on Purpose

Adidas Brand Audit

"Possessive" Branding

"Possessive" Branding

Making Retirement Cool

Making Retirement Cool

Off Menu

How to Differentiate Your Brand in a Crowded Market

BX at SXSW

BX at SXSW